General

Our thought leadership and resources

Finding Your Niche

How do I find my niche?

By Lee Jackson | 5th January 2018

Finding your niche helps you focus your energies on winning the right sort of clients for your business. This affect everything from your the services you offer, your mission, your messaging, your finances and your happiness or satisfaction in what you do. When you’ve got a wide range of clients from different industries with different…

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Outsourcing

The real cost of outsourcing

By Lee Jackson | 20th October 2017

I was at a networking meeting recently and we were discussing time management. As we dove into the topic, outsourcing was mentioned multiple times. Businesses around the world are hiring freelancers and outsource companies to perform more and more tasks. These include admin, research, accounts, web development, programming, scheduling, social media and much more. As…

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Video

How we record video for YouTube

By Lee Jackson | 16th October 2017

Over the last few months, we have been experimenting with ways of creating valuable YouTube content in as efficient a way as possible. We are finally at a point where everything is setup for quick video production allowing us to post three to four videos a week with very little time investment. Here is an…

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Repurposing Content

Why repurpose content?

By Larissa Meikle | 4th October 2017

Repurposing, now that’s a word I bet you hear quite a lot in agency life. The question is do we fully understand the idea of repurposing and are we using it to it’s true potential. If you are creating one piece of content be it a video, podcast or even a blog post, then repurposing…

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