How to create a blog post in minutes

15th July 2015

How to create a blog post in minutes

How to create a blog post in minutes

Writing a blog can be really hard. One of the things we often find ourselves doing is staring at a blank page trying to work out the perfect opening line, or perhaps we’ll get halfway through the blog and being self-critical, want to start again, reword it or restructure it. It’s really tempting to keep hacking at the document until you’ve got what you think is the perfect blog. The thing is, that is really time consuming and there is a better way, here is how we write a blog post in minutes:

We’ve discovered that it’s far easier to get an app on your phone and record your voice whilst walking or in a relaxed environment or even during a meeting where you’re talking in a natural way about the subject that you are an expert on. For example today, it’s 6AM and I’m walking through the village where I live listening to the birds sing, nodding politely at dog walkers and “writing” a blog simply by talking into this voice recording app. When I finish talking this particular blog, I will send the MP3 recording somebody to transcribe who will send it back to me for review.

My job then simply becomes the editor. I edit the text that’s been sent over to me, maybe add in a couple of lines that I might have forgotten to mention during this recording and maybe polish up some of the order, if I really need to. Then I’ll find an awesome picture, create some image with Canva and then I’ll publish this post.

Take a moment and think back to yourself talking in a meeting. You must drop tonnes of little bits of really valuable information packets when you’re discussing things either with colleagues or with clients. For example, they ask you a question… If you think about how easy those answers flow from your mind in really well formed succinct paragraphs, because of the confidence you have in your subject, then you could reflect that straight into your blog on a daily basis simply by using this technique.

To wrap up, if you make a habit of recording short blog posts as you come up with the ideas, and also record snippets of meetings, you can quickly create a library of blog posts to use over a few weeks. Your time investment is simply a short conversation. Cost for transcription is pennies (for example see rev.com). As a result you have saved hours in front of your computer, and your blog posts come directly from you the expert rather than attempting to outsource.

If you have any questions, let us know and we’d be really interested to see if you’ve been able to use this technique to your advantage. Get commenting.

8 Comments

  • Really useful post Lee – I struggle with inspiration but could probably easily combine walking (to get more healthy) and talking (to get more done); albeit passers-by may think I’m a little mad!

    Reply
    • Thanks Paul, great feedback. Let us know how it goes and we will no doubt bump into each other in the village 🙂

      Reply
  • I’ve been trying this when I’m driving, it saves me the time to pull over and write part of a blog post and also is a good way to think things through. I do find myself rerecording several memos before I am happy with a final one. I also think making a few notes ahead of time helps me keep focused! Great tip Lee!

    Reply
    • Hi Jackie,

      Thanks for the comment. Sometimes it does take me a couple of goes before I nail the recording. Sometimes I will get half way through then realise that I want to structure it differently so I start again. The good thing about that is the audios are only 4 or 5 mins long max so starting again only adds a few mins to the process of creating a blog.

      Last night I was caught in traffic and wrote a huge blog on how to setup your own SquareSpace-like business using WordPress. EEK Excited

      Reply
  • This was really handy information you posted. I’ve been following your blog since I’ve chatted with you on blab you by far have some very useful learning tools that I’ve been looking for many years all in one place.

    Reply
  • Excellent point. We use this concept when we record podcasts, and take it to the max.

    We are big on re-purposing information. So we record a podcast (1 medium). Then we sent that over to someone at Rev to transcribe (2nd medium). We then convert that audio into a video and post it on YouTube (3rd medium). We then have someone pull quotes out and using something like Canva, create branded images that can then be shared on social media (4th medium). We can then typically use the outline that we use for the show to create a free download (5th medium) to get people added to our e-mail list.

    So out of a single audio recording, we can get up to 5 different pieces of content.

    Reply
  • Creating a library of blog posts actually sounds like a good idea.
    Thanks for sharing your experience! Your blog is really helpful!

    Reply

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